Make your app a revenue channel
What’s the difference between an app and a highly downloaded app? Design, usability, and yes – the price of the app! When there are so many free apps, most people are not likely to choose those that cost money. To make sure your app is popular amongst users, the best choice is to let it be free of charge. But of course, the best scenario is that your app will become a revenue channel and provide a healthy return on investment. That’s exactly why in-app purchases are almost necessary.
Ease and satisfaction go hand in hand
In-app purchases are simply a way to allow users to make purchases while they spend time on your app. By allowing them to do so, you are enriching and easing their experience, making your app more useful and encouraging your users to enjoy more of what you have to offer. Whether it is a one time purchase like a gift card, a subscription, or additional features like live streaming of matches, providing your users with an easy way to purchase from the app itself will only increase satisfaction.