{"id":2968,"date":"2020-07-22T13:49:00","date_gmt":"2020-07-22T13:49:00","guid":{"rendered":"https:\/\/triptale.net\/big-news-commerce-comes-to-maps\/"},"modified":"2021-03-15T19:47:37","modified_gmt":"2021-03-15T19:47:37","slug":"handel-kommer-til-maps","status":"publish","type":"post","link":"https:\/\/triptale.net\/da\/handel-kommer-til-maps\/","title":{"rendered":"Store nyheder: Handel kommer til Maps"},"content":{"rendered":"\n<p>I den nylige opdatering af Google Maps blev der inkluderet en ny funktion, der er vanskelig at f\u00e5 \u00f8je p\u00e5, men som faktisk er et stort skridt &#8211; handel er kommet p\u00e5 Maps!<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Den nye version giver brugerne mulighed for at &#8220;Book Uber&#8221; (dette er en taxa fra det amerikanske taxifirma med samme navn) inde fra navigationsmenuen. Denne lille knap er en k\u00e6mpe milep\u00e6l, fordi den markerer endnu et skift i placeringsbaseret teknologi.\u00a0<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/64.media.tumblr.com\/2860cf729602b4823314f3096937c4ce\/tumblr_inline_pc2fhhNW4d1t67ltk_400.png\" alt=\"image\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Hvorfor er det vigtigt?<\/strong><\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>De sidste 5 \u00e5r har set et stille skifte i den m\u00e5de, vi finder information p\u00e5: Fra traditionel information til kortbaseret information.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Det hele startede med \u201di n\u00e6rheden\u201d, det faktum at kortet \u00e5bnes i din aktuelle placering, hvilket din guidebog (hvis du rejser) eller Gule Sider (hvis du er derhjemme) ikke gjorde. Dette gjorde det lettere for forbrugerne at finde tjenester, restauranter og virksomheder i n\u00e6rheden, hvis de \u00e5bnede Google- eller Apple-maps, end hvis de brugte de tidligere foretrukne vejledningsb\u00f8ger, brochurer og lister. Det begyndte at f\u00e5 folk til at s\u00f8ge direkte inde i Map-apps snarere end i mobilbrowserne, fordi de ville f\u00e5 bedre resultater, da det ogs\u00e5 ville tage placering i betragtning.\u00a0<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Siden da har is\u00e6r Google Maps fortsat med at inkludere en million sm\u00e5 dele af information til hvert sted, hvilket udg\u00f8r en gigantisk forbedring af anvendeligheden. De har tilf\u00f8jet \u00e5bningstider, kontaktoplysninger, anmeldelser, fotos og beskrivelser af stederne. Kombineret med den nye tendens, at folk rejser mindre forberedt, var det en stor fordel sammenlignet med tidligere statisk info.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Og i dag ser vi det n\u00e6ste skridt for Maps &#8211; at g\u00e5 fra deres underst\u00f8ttende rolle til en hovedrolle, fordi dette er den f\u00f8rste klare mulighed for at begynde at k\u00f8be direkte fra kortet. <\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Vi har talt om dette i vores samtaler p\u00e5 konferencen om rejser og mobiler, og du kan se flere af vores forudsigelser i vores videnscenter.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/64.media.tumblr.com\/2ab92926702f7ffef4b4686920a39810\/tumblr_inline_pc2fhiFzCw1t67ltk_500.png\" alt=\"image\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Kontekst sl\u00e5 alt &#8211; s\u00e6rligt p\u00e5 mobilen<\/strong><\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Kontekst og relevans er den nye force inden for markedsf\u00f8ring, som du sikkert allerede har h\u00f8rt. Og mobil har en fantastisk fordel, n\u00e5r det kommer til kontekstuel s\u00f8gning, fordi vi automatisk ved mere om forbrugeren, end vi g\u00f8r, n\u00e5r de s\u00f8ger p\u00e5 nettet &#8211; f.eks.:<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>&#8211; Din n\u00f8jagtige placering<br>&#8211; Tid p\u00e5 dagen<br>&#8211; Vejrforholdene hvor du befinder dig<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Dette giver os mulighed for at tilbyde mere kontekstuelle og relevante tilbud (snarere end generiske spam-tilbud). Med handel i Maps kan du let forestille dig, at vi begynder at knytte vores nuv\u00e6rende behov til handel; s\u00e5som solcreme til strandg\u00e6ster, frokosttilbud midt p\u00e5 dagen, billetter hvis de er i n\u00e6rheden af en attraktion. Alt, hvad du kan tilf\u00f8je ordene &#8220;kr\u00e6vet lige nu&#8221; foran, er en perfekt mulighed for kontekstuel kortbaseret handel. &nbsp;<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Det er en ny verden for Maps.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I den nylige opdatering af Google Maps blev der inkluderet en ny funktion, der er vanskelig at f\u00e5 \u00f8je p\u00e5, men som faktisk er et stort skridt &#8211; handel er kommet p\u00e5 Maps! Den nye version giver brugerne mulighed for at &#8220;Book Uber&#8221; (dette er en taxa fra det amerikanske taxifirma med samme navn) inde [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-da"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Triptale - Store nyheder: Handel og e-commerce kommer til Google Maps<\/title>\n<meta name=\"description\" content=\"De sidste 5 \u00e5r har v\u00e6ret et stille skift i den m\u00e5de, vi finder information p\u00e5: fra traditionel information til kortbaseret information.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/triptale.net\/da\/handel-kommer-til-maps\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Triptale - 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