{"id":2946,"date":"2021-02-15T15:02:39","date_gmt":"2021-02-15T15:02:39","guid":{"rendered":"https:\/\/triptale.net\/?p=2946"},"modified":"2021-03-25T11:46:45","modified_gmt":"2021-03-25T11:46:45","slug":"brandede-apps","status":"publish","type":"post","link":"https:\/\/triptale.net\/da\/brandede-apps\/","title":{"rendered":"Nyt studie: Brandede apps \u00f8ger k\u00f8bsintentionen"},"content":{"rendered":"\n<p>En rapport omhandlende brugen af brandede apps hj\u00e6lper digitale marketingledere med at forst\u00e5, hvordan kunder bruger brandede apps. Rapporten er fuld af gode nyheder for marketingledere.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">De fleste mennesker bruger brandede apps<\/h2>\n\n\n\n<p>Et studie fra februar 2013 foretaget af <a href=\"https:\/\/www.ipsos.com\/en-us\/news-polls\/ipsos-otx-launches-script-evaluation-division-assess-playability-and-marketability-feature-films\" target=\"_blank\" rel=\"noreferrer noopener\">Ipsos OTX<\/a>\u00a0og\u00a0<a href=\"https:\/\/www.ipsos.com\/da-dk\/global-advisor\" target=\"_blank\" rel=\"noreferrer noopener\">Ipsos Global Advisor<\/a> viser, at over halvdelen af smartphone brugere siger, at de regelm\u00e6ssigt bruger en butiks-, brand- eller produkt app. Det viser, at det kan v\u00e6re v\u00e6rd at producere apps for at \u00f8ge engagement.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Mere popul\u00e6r til at f\u00e5 information end tilbud<\/h2>\n\n\n\n<p>Den gode nyhed er, at langt de fleste bruger apps, fordi de gerne vil engagere sig i brandet. For \u00e5r tilbage lavede brands spil og &#8216;<em>gimmicky<\/em>&#8216; apps for at skabe kontakten, men nu er &#8216;hj\u00e6lpe&#8217; apps blevet langt mere popul\u00e6re.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/triptale.net\/wp-content\/uploads\/2020\/10\/tumblr-1f805fba7c0e0248308cb0316.png\" alt=\"This image has an empty alt attribute; its file name is tumblr-1f805fba7c0e0248308cb0316.png\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Apps er bedst til engagement<\/h2>\n\n\n\n<p>Den generelle trend, vi ser her hos Triptale, er, at organisationer er startet p\u00e5 at bruge apps til at engagere snarere end at skabe opm\u00e6rksomhed. Eksempelvis i turisme ser vi et stort fokus p\u00e5 <em>&#8220;p\u00e5 destinationen&#8221;<\/em> information, hvor form\u00e5let er at forbedre g\u00e6sternes ophold, som dermed bliver mere tilb\u00f8jelige til at dele deres gode oplevelse og tale om destinationen p\u00e5 sociale medier. Eller brands der bruger apps til at forl\u00e6nge oplevelsen for bes\u00f8gende til deres website ved at tilbyde en app, der viser produkter samt de n\u00e6rmeste butikker. Det g\u00f8r de for at udnytte trafikken og forl\u00e6nge samtalen.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Apps \u00f8ger k\u00f8bsintentionen<\/h2>\n\n\n\n<p>Den m\u00e5ske bedste nyhed fra rapporten er, at kunder, der s\u00f8ger mere information via en app, typisk i processen ogs\u00e5 bliver mere interesserede i at k\u00f8be. Hele 52% er faktisk mere interesserede i at k\u00f8be, efter de har brugt en branded app.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/triptale.net\/wp-content\/uploads\/2020\/10\/tumblr-cce4676bb7ce6689bf57bcb93.png\" alt=\"This image has an empty alt attribute; its file name is tumblr-cce4676bb7ce6689bf57bcb93.png\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Krydskampagne \/ Cross promotion<\/h2>\n\n\n\n<p>Det bliver ogs\u00e5 klart i rapporten, at mobile apps ofte fungerer som en &#8216;<em>gateway<\/em>&#8216; til organisationen, s\u00e5ledes at kunder kan finde vej til hjemmesider, sociale medier, konkurrencer eller redskaber. S\u00e5ledes bruger kunden alts\u00e5 branded apps som bogm\u00e6rker til at f\u00e5 den information, de har brug for, hurtigst muligt. <\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Vi vil elske at hj\u00e6lpe dig, hvis du overvejer at lave en branded app.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>En rapport omhandlende brugen af brandede apps hj\u00e6lper digitale marketingledere med at forst\u00e5, hvordan kunder bruger brandede apps. Rapporten er fuld af gode nyheder for marketingledere. De fleste mennesker bruger brandede apps Et studie fra februar 2013 foretaget af Ipsos OTX\u00a0og\u00a0Ipsos Global Advisor viser, at over halvdelen af smartphone brugere siger, at de regelm\u00e6ssigt bruger [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-da"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Triptale - Nyt studie: Brandede apps \u00f8ger k\u00f8bsintentionen<\/title>\n<meta name=\"description\" content=\"En rapport om brugen af branded apps hj\u00e6lper digitale marketingledere til at fost\u00e5, hvordan kunder bruger brandede apps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/triptale.net\/da\/brandede-apps\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Triptale - 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