{"id":2934,"date":"2020-08-31T14:09:00","date_gmt":"2020-08-31T14:09:00","guid":{"rendered":"https:\/\/triptale.net\/hotel-bookings-one-in-five-nights-now-booked-from-mobile\/"},"modified":"2021-03-15T19:32:54","modified_gmt":"2021-03-15T19:32:54","slug":"hotel-bookinger-fra-mobilen","status":"publish","type":"post","link":"https:\/\/triptale.net\/da\/hotel-bookinger-fra-mobilen\/","title":{"rendered":"Hotel bookinger: En ud af fem overnatninger bliver reserveret fra mobilen"},"content":{"rendered":"\n<p>Det australske onlinerejsebureau Wotif afsl\u00f8rede for nyligt, at 49% af deres hotelrelaterede trafik nu kommer fra mobil (web og apps) &#8211; en svimlende stigning p\u00e5 37% fra 2013. Onlinerejsebureauet, der for nylig blev erhvervet af Expedia, administrerer omkring 30.000 hoteller i Asien, Australien og New Zealand.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Der er mange \u00f8jne p\u00e5 de sm\u00e5 sk\u00e6rme \u2026 og de surfer ikke kun. De betaler ogs\u00e5 gerne: Wotif tilf\u00f8jer, at antallet af bookede n\u00e6tter fra mobil nu er 23% af det samlede bel\u00f8b.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/64.media.tumblr.com\/f86bd47ebf2437fe26afd5b60c61dd39\/tumblr_inline_pc2fhiZGD31t67ltk_500.png\" alt=\"image\"\/><\/figure><\/div>\n\n\n\n<p><em>V\u00e6kst i oms\u00e6tningen fra mobil til Wotif \/ Kilde: Tnooz.\u00a0<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Den australske OTA er ikke alene. Expedia siger, at en ud af fem n\u00e6tter nu reserveres fra en telefon; for det kinesiske rejsebureau eLong er det n\u00e6sten en ud af tre.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Sidste \u00f8jeblik og mere<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Det er klart, at mobilen er mest nyttig i specifikke situationer &#8211; s\u00e5som \u00e6ndringer i sidste \u00f8jeblik. Ikke overraskende er de st\u00f8rste brugere forretningsrejsende.<\/p>\n\n\n\n<p>P\u00e5 den anden side begynder rejsende at benytte sig af deres telefoner p\u00e5 andre tidspunkter end som en n\u00f8dl\u00f8sning: <strong>Flere og flere af disse reservationer foretages mere end en uge i forvejen.<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Tid til at investere i bedre apps<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Er det s\u00e5 bare afsted? Ja og nej. I unders\u00f8gelser er de rejsende enige om, at mobil stadig er deres mindst foretrukne m\u00e5de at booke p\u00e5, hovedsageligt fordi det tager dem l\u00e6ngere tid end noget andet (i gennemsnit 19 minutter!). Sm\u00e5 sk\u00e6rme og mindre teknologi bidrager til en d\u00e5rlig brugeroplevelse.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"335\" src=\"https:\/\/triptale.net\/wp-content\/uploads\/2020\/10\/motels.jpg\" alt=\"\" class=\"wp-image-1715\" srcset=\"https:\/\/triptale.net\/wp-content\/uploads\/2020\/10\/motels.jpg 500w, https:\/\/triptale.net\/wp-content\/uploads\/2020\/10\/motels-300x201.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>S\u00e5 &#8211; hvad skal hotellers markedsf\u00f8ringsafdeling s\u00e5 g\u00f8re?<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>F\u00f8rst og fremmest skal du behandle alle sk\u00e6rme\/enheder (desktop, telefon, tablet) som separate marketingskanaler og give den bedste brugeroplevelse p\u00e5 hver enhed. P\u00e5 nuv\u00e6rende tidspunkt b\u00f8r det v\u00e6re en no-brainer for alle i rejsebranchen at have en dedikeret booking-app.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Vi forventer, at bedre apps og brugervenlighed f\u00e5r disse tal til at vokse endnu mere.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Det australske onlinerejsebureau Wotif afsl\u00f8rede for nyligt, at 49% af deres hotelrelaterede trafik nu kommer fra mobil (web og apps) &#8211; en svimlende stigning p\u00e5 37% fra 2013. Onlinerejsebureauet, der for nylig blev erhvervet af Expedia, administrerer omkring 30.000 hoteller i Asien, Australien og New Zealand. Der er mange \u00f8jne p\u00e5 de sm\u00e5 sk\u00e6rme \u2026 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-da"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hotel bookinger: En ud af fem overnatninger bliver reserveret fra mobilen<\/title>\n<meta name=\"description\" content=\"Det australske online rejsebureau Wotif afsl\u00f8rede for nylig, at 49% af deres hotelrelaterede trafik nu kommer fra mobil (web og 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